In the middle of a year that most certainly requires relaxation, Behr Paint Company has declared their 2021 Shade of the Year as Canyon Dusk S210-4. This “earthy terracotta shade” was picked specifically because it “delivers on what everyone needs this year: elevated comfort.”
This landscape-inspired hue is an integral part of Behr’s Color Trends 2021 palette, serving a “rich, neutral color that creates an atmosphere of grounding warmth.” The brand describes the creamy color as one that “expresses a unifying desire to find solid footing on life’s journey, metaphorically connecting to the Earth, to re-establish mental and physical balance and provide a fresh start to the new year.”
“There is something so reassuring about dusk, the moment just after sunset, which brings the promise of a new day,” says Erika Woelfel, vice president of color and creative services at Behr. “The illuminating, free-spirited Canyon Dusk is a color that can be found in a variety of places, from an awe-inspiring desert landscape to the color of sunbaked clay. Wherever it is found, we share a collective need for these moments of comfort and inspiration in the days ahead.”
Behr knows better than anyone that right now, people are looking for home projects. That’s why they have chosen a shade that can be incorporated easily into any home, with almost any established style. “From seasoned DIYers to first-time painters, it’s been inspiring to see people, really embracing opportunities to enhance their spaces during this time when we are all in our homes more than ever before,” said Jodi Allen, Global Chief Marketing Officer for Behr. “Whether creating an unexpected accent wall or a simple colour change, paint can make a huge visual impact, and it’s one of the most affordable and straightforward DIY projects to tackle.”
In conjunction with its Color of the Year announcement, Behr is asking people to discuss where they find Canyon Dusk in their daily lives. The contest challenges aspiring artists and photographers, as well as DIYers and everyday enthusiasts, to simply share inspiring imagery of where they find their Canyon Dusk on Instagram tagging @behrpaint using #2021CanyonDuskContest, or at 2021canyondusk.com.
Canyon Dusk and the 2021 Shade Trends Palette are available now, exclusively at The Home Depot stores nationwide.